Xiaomi is Planning to Launch Its Own Camera Division

Xiaomi is Planning to Launch Its Own Camera Division

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Whereas a number of different smartphone corporations outsource their cameras from makers akin to Samsung and Sony, Xiaomi is thrashing them by planning to open its personal in-house digicam division.

The information was leaked from an inner e mail of the corporate, obtained initially by a Chinese language writer. We don’t know when precisely the division will begin operations, nonetheless, the concept has the backing of Xiaomi’s founder and CEO Lei Jun, which could possibly be a significant level in its favor.

Xiaomi’s Pictures Chops

The corporate’s latest telephones have been performing extraordinarily nicely when it comes to digicam efficiency. A first-rate instance of that is the brand new Mi Combine 2S from the corporate, which earned an total rating of 97 from DxO Mark, together with a stills rating of 101.


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The transfer will additional assist the corporate be environment friendly in its cellphone designs, aside from having even nearer integration within the cellphone’s and software program. It could possibly be very important in bringing deeper AI-focused options and facial recognition to future telephones, particularly these within the lower-ends of the market the place the corporate has a stronghold.

Not in Mi 7

It’s unlikely that the announcement will bear any fruit for the upcoming Mi 7 flagship, which is about to go up for pre-orders later this month.

The cellphone will reportedly be the primary within the Android ecosystem to come back with a 3D facial recognition system. Although not solely associated, it’ll include a 16 MP dual-camera setup with a f/1.7 aperture, 4K video recording, and Four-axis OIS, with the entrance digicam additionally gaining 2X optical zoom.

Pictures has turn into among the many extra essential points of smartphones lately, and the brand new in-house division could possibly be a decisive transfer for Xiaomi.

By way of GSMArena

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